Cookie Policy

This Cookie Policy explains how SellMobile ("we", "us", or "our") uses cookies and similar technologies when you visit our website at sellmobile.co.uk (the "Service"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, SellMobile) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons:

• Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems.
• Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
• Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization.
• Marketing Cookies: These cookies may be set through our site by our advertising partners to build a profile of your interests.

Types of Cookies We Use

Essential Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas.

• Session Cookies: These temporary cookies expire when you close your browser and help maintain your session while browsing our site.
• Security Cookies: These cookies help protect against security threats and ensure the integrity of our website.
• CSRF Protection: These cookies help prevent cross-site request forgery attacks.

Performance and Analytics Cookies

These cookies collect information about how you use our website, such as which pages you visit most often and if you get error messages from web pages.

• Google Analytics (GA4): We use Google Analytics to understand how visitors interact with our website. Google may process data on servers located outside the UK/EU (including the US). You can opt out via the Google Analytics Opt-out Add-on.
• Matomo Analytics (Self‑Hosted): We also use Matomo (hosted at stats.ehull.co.uk) to collect privacy‑friendly analytics. Matomo is configured via Matomo Tag Manager and respects your consent choices in our cookie banner. Where configured, Matomo may set first‑party cookies with the prefix _pk_ for analytics purposes.
• Page Load Tracking: These cookies help us monitor page load times and identify performance issues.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

• Language Preferences: These cookies remember your language and region preferences.
• User Preferences: These cookies store your preferences for website features and settings.
• Form Data: These cookies help remember information you've entered in forms to improve your experience.

Marketing and Advertising Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

• Social Media Cookies: These cookies are set by social media platforms to track your activity across websites.
• Advertising Networks: These cookies are used by advertising networks to deliver targeted advertisements.

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.

Google Analytics and Matomo

We use two analytics platforms:

• Google Analytics (GA4): Provided by Google LLC. Data may be transferred to the United States. IP anonymisation and data minimisation settings may be enabled. Learn more at Google Analytics Privacy and opt out using the opt‑out add‑on.
• Matomo Analytics (Self‑Hosted): Hosted by us at stats.ehull.co.uk. Data remains under our control. Matomo respects your consent. You can withdraw consent at any time via our cookie banner; when withdrawn, Matomo tracking is disabled.

We use tag managers (including Google Tag Manager and Matomo Tag Manager) to deploy analytics tags. These systems do not themselves collect personal data beyond what is necessary to load tags, but they control whether analytics tags fire based on your consent choices.

How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager (the banner at the bottom of the page). If you previously accepted, you can withdraw consent by clicking “Decline” when the banner is shown again, or by clearing the cookie_consent_v1 setting in your browser.

Browser Controls

Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may impact your experience of our website. Here are links to the cookie settings for the most popular browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Mobile Device Controls

You can also control cookies on mobile devices through your device settings. Please refer to your device manufacturer's instructions for more information.

Cookie Retention

Cookies have different lifespans depending on their purpose:

• Session Cookies: Deleted when you close your browser.
• Persistent Cookies: Remain for a set period or until you delete them.
• Essential Cookies: Up to 1 year.
• Google Analytics Cookies: Up to 24 months (see Google documentation for current lifetimes).
• Matomo Cookies: Typically 13 months for the main analytics cookie (_pk_id) and 30 minutes for the session cookie (_pk_ses), unless configured otherwise.
• Marketing Cookies: Up to 1 year.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at:

• Email: privacy@example.com
• Address: 338 Hessle Road, Hull, HU3 3SB